Marketing Department News

Recent Articles and Events from the Marketing Department

Leveraging Hetrogenious Graph Data for Peer Firms

MKTG Research Seminar Series: May 9

Spring 2025 May 9 Mike Nguyen (Visiting Scholar) The Guest speaker will be Dr. Mike Nguyen, who will discuss Leveraging Heterogeneous Graph Data for Peer Firms and Industry Identifications.
AMA ICC 2025 Highlights Banner

2025 International Collegiate Conference in New Orleans, AMA

At the 2025 International Collegiate Conference in New Orleans, AMA Long Beach had an outstanding experience with several notable achievements:
Mina Ameri Marketing Speaker COB 2025

MKTG Research Seminar Series: April 11 Tipping Design

We study how users tip content creators on digital platforms, leveraging a novel dataset with complete tipping history since the feature's launch. We model tipping decisions as a function of users' beliefs about an evolving tipping norm
COB Marketing Aiden Lee

MKTG Research Seminar Series: April 11

The study examines how well videos and written descriptions work together in crowdfunding campaigns. By analyzing over 29,000 Kickstarter projects, we find that when the video and text content are moderately aligned—not too similar, not too different—campaigns tend to raise more money.