Marketing Department News
Recent Articles and Events from the Marketing Department
Research Seminar Series: March 7
Two-sided digital platforms have proliferated across geographically distinct locations. However, the impact of how diffusion force saffect each side of these platforms across geographies has yet to be fully characterized. We develop a two-sided diffusion model that captures the growth of crowdfunding platforms across countries. Using data from Kickstarter, we examine the diffusion forces within and across 25 countries.
AMA Long Beach Shines at 2024 International Collegiate Conference
The American Marketing Association (AMA) chapter at CSU Long Beach soared to success at the 2024 AMA International Collegiate Conference (ICC) in New Orleans from April 11-13. Accompanied by Professor Kierstin Stickney, a collection of 20 students spent three days attending speaker panels, professional development workshops, competitions, and networking activities.
Conflict Recovery in Socialist Utopia
Conflict Recovery in Socialist Utopia - A Critical Analysis of Vietnam’s Post-war Reconstruction Policies through a Visual Interpretation of 1976-1986 Propaganda Posters
Research Seminar Series: March 29
Department of Marketing Research Seminar (Spring 2024)
Department of Marketing Research Seminar (Spring 2024)
Date: Friday, March 29, 2024
Time: 3:30 PM - 5 PM
COB 214 / Zoom (ID: 818 630 9756)
Light refreshments will be offered in COB 214
Aiden Lee: Engaging First Impressions: Predicting Viewer Engagement with Video Ads Through Visual and Audio Saliency
Abstract: This study examines how visual and audio
