Master of Arts in Sport Management
CPaCE’s online Master of Arts in Sport Management is a 17-month program designed for working professionals exploring advancement or transition into the sports industry. You’ll build practical skills in leadership, marketing, and business operations through a curriculum shaped by industry needs.
Designed in collaboration with sport industry leaders, the program blends applied coursework with direct exposure to professionals across the field. You’ll also complete a required internship to gain real-world experience and expand your network.
The program is guided by an advisory board that includes leaders from the Los Angeles Angels, the Rose Bowl Operating Company, and Special Olympics of Southern California, ensuring alignment with industry standards.
Applications for Fall 2026 are due by June 1, 2026.
Why This Program
- Accelerated and online: Complete the degree in 17 months.
- Required internship: Gain hands-on experience through a 200+ hour internship.
- Industry input: Curriculum guided by an active professional advisory board.
- Career-focused skills: Leadership, strategy, marketing, revenue, and operations.
Not sure if this program is the right fit? Our team is happy to talk through your background and goals.
Talk With Our Team
No commitment required. We’re here to answer your questions and help you explore your options.
The generosity of this program’s network helped me get where I am today. It gave me direct access to professionals across the sports industry.
– Emma Heeger
MA in Sport Management
Who This Program Is For
This program is designed for individuals who want to build or advance a career in the business of sport, including:
- Professionals working in sport, athletics, or fitness who seek leadership advancement
- Career changers transitioning into sport management roles
- Recent graduates pursuing management, marketing, or operations careers in sport organizations
- Former athletes preparing for careers in the sport industry
Students motivated to expand their professional networks and gain applied experience benefit most from this program.
Program Features
- Accelerated 17-month completion timeline
- Fully online format with evening course scheduling
- 36-unit curriculum focused on sport business and leadership
- Required internships and event management fieldwork
- Faculty comprised of industry practitioners and academic leaders
- Advisory board of executives from professional and collegiate sport organizations
The curriculum balances flexibility with hands-on, career-focused learning.
What You’ll Learn
Students develop advanced skills in:
- Leadership and organizational management
- Sport marketing, fundraising, and revenue generation
- Financial planning and analysis
- Legal and ethical decision-making in sport
- Facility and event management
- Research methods and data-driven strategy
Coursework emphasizes practical application, professional communication, and strategic decision-making in sport environments.
Career pathways
Graduates pursue roles in sport marketing, sponsorship and sales, event operations, athletic administration, facility management, and sport business leadership.
<p>
Each course is 3 units. The program consists of 36 total units completed over 17 months.
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<h3>
Foundations & Leadership
</h3>
<p>
<strong>KIN 521 – Foundations in Sport Management</strong><br>
Introduces leadership, strategic planning, marketing principles, and management practices in sport organizations.
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<p>
<strong>KIN 512 – Legal and Ethical Issues in Sport</strong><br>
Examines legal systems, risk management, and ethical decision-making in sport environments.
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<strong>KIN 577 – Sport in U.S. Culture</strong><br>
Explores the cultural, social, and economic role of sport in American society.
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<h3>
Business, Marketing & Revenue
</h3>
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<strong>KIN 511 – Sport Marketing, Fundraising & Development</strong><br>
Focuses on sponsorship, branding, licensing, media relations, and digital marketing strategy.
</p>
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<strong>KIN 514 – Sport Finance</strong><br>
Covers revenue generation, budgeting, financial analysis, and economic impact in sport organizations.
</p>
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<strong>KIN 515 – Sales: The Concept, the Pitch, the Close</strong><br>
Develops persuasive communication and applied sales strategies tailored to the sport industry.
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<h3>
Operations & Facility Management
</h3>
<p>
<strong>KIN 513 – Facility Planning and Personnel Management</strong><br>
Examines event operations, facility planning, leadership development, and professional communication.
</p>
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<strong>KIN 591 – Field Studies in Sport Event Management</strong><br>
Provides applied event management experience through structured fieldwork and seminars.
</p>
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<h3>
Internship Experience
</h3>
<p>
<strong>KIN 592 & 592A – Sport Management Internship</strong><br>
Students complete a minimum of 200 hours of professional internship experience across two semesters, applying classroom knowledge in real-world sport industry settings.
</p>
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<h3>
Research & Strategic Application
</h3>
<p>
<strong>KIN 696 – Research Methods & Statistical Analysis</strong><br>
Introduces research design and data-driven analysis for sport organizations.
</p>
<p>
<strong>KIN 694 – Capstone in Kinesiology</strong><br>
Culminating research project addressing current trends and strategic issues in sport management.
</p>
<p>
The program is led by faculty and practitioners with experience across professional, collegiate, and community sport organizations.
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<img src="" width="370" height="225" alt="Stephen Hawn, PhD – Managing Director, MD´«Ã½Èë¿Ú Sport Management">
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<strong>Stephen Hawn, PhD</strong><br>
Managing Director. Experience in athletic administration, organizational leadership, and sport business development
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<img src="" width="370" height="225" alt="Dedan Brozino – Executive Director of Development, Rose Bowl Operating Company">
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<strong>Dedan Brozino</strong><br>
Executive Director of Development, Rose Bowl Operating Company
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<p>
<img src="" width="370" height="225" alt="Jeremy M. Evans – CEO and Founder, California Sports Lawyer">
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<strong>Jeremy M. Evans</strong><br>
CEO and Founder, California Sports Lawyer®
</p>
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<img src="" width="370" height="225" alt="Angela LaChica – President and CEO, LaChica Sports, Inc.">
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<strong>Angela LaChica</strong><br>
President and CEO, LaChica Sports, Inc.
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Additional instructors bring experience in sport marketing, event management, facility operations, finance, and legal strategy.
</p>
The program is guided by an advisory board of industry leaders who help ensure alignment with current sport industry practices and professional standards.
- Bill Shumard — President & CEO, Special Olympics of Southern California
- Dedan Brozino — Executive Director of Development, Rose Bowl Operating Company
- Fred Claire — Former Executive VP/GM, Los Angeles Dodgers
- Roy Englebrecht — CEO, Roy Englebrecht Promotions
- Andy Fee — Athletic Director, Long Beach State
- Rich Foster — President, USA Water Polo & Long Beach Sport Council
- Joann Klonowski — Sport Marketing Executive
- Angela LaChica — President & CEO, LaChica Sports, Inc.
- Tim Mead — Vice President of Communications, Los Angeles Angels
<p>
Prospective students are encouraged to attend a free online information session to learn more about the program and ask questions.
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<p>
<a class="ck-anchor" id="info-sessions"></a>Upcoming sessions:
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Wednesday, March 11, 2026 — 12:00 p.m. (Pacific)
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Wednesday, April 8, 2026 — 12:00 p.m. (Pacific)
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Wednesday, May 13, 2026 — 12:00 p.m. (Pacific)
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Registration links are provided when sessions are available.
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