MD´«Ã½Èë¿Ú

Samantha Troisi is a strategic communications professional and California State University, Long Beach alumna specializing in gaming, entertainment, and brand reputation. She currently works at Assembly Inc., where she supports communications for first-party XBOX titles through launch, including major franchises such as Gears of War: E-Day, NINJA GAIDEN 4, and Forza Horizon 6. Her work also includes executive communications and initiatives designed to strengthen the visibility and reputation of XBOX leadership.

 

Throughout her career, Samantha has developed integrated communications strategies that connect compelling product and brand storytelling with broader corporate narratives. Her experience spans media relations, executive positioning and influencer engagement, with a focus on building cultural relevance, reaching new audiences, and navigating high-profile moments.

 

Prior to Assembly, Samantha developed and executed global communications programs for leading gaming, technology, and consumer brands, including Riot Games, Sony, LinkedIn, G FUEL, and Glorious Gaming.

 

As a graduate of MD´«Ã½Èë¿Ú, Samantha is excited to return to the university as a lecturer and bring her industry experience into the classroom, helping students connect communications theory and strategy with the realities of contemporary public relations and corporate communications.